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At least the campaign has got people discussing

My initial reaction to the ad was one of disappointment that it focused on a young, good-looking woman, her choice of clothing and her risk from a stranger, but at least it has provoked some discussion. I'm hoping that there will be future ads which dispel stereotypical views and focus on the real issue of abuse of power.
I think men who do not in any way condone rape have to be brought on side and join their voice with ours. Men who rape and sexually assault/abuse are an insult to ALL human beings. This is an issue for both women and men.

Author: Caz, Female, Scotland
Date: 09/07/2010

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The point of the advert isn't to frame the two men as potential rapists, but to comment on the fact that such a casual comment is incredibly damaging and helps create a rape myth culture. These men are buying into rape myths- that a short skirt is asking for it, that she is more likely to get raped than somebody less socially attractive than her.

The emphasis is not put upon the potential victim, nor a potential attacker, but to a bystander to show how damaging a person whom has nothing to do with the attack can be by perpetuating this myth. The two male characters in this probably also believe that an unattractive woman is more likely to get raped.

I agree that an advert dispelling this myth would be helpful, but it is clear that the campaign has started with the most infamous rape myth- wearing a short skirt is tantamount to 'asking for it'.

Author: Sarah, Female, UK
Date: 25/07/2010

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“Rape seems to be the only crime where it's seen as ok to put the victim on trial.”

Natasha, Female from Glasgow

“Short skirts don't cause rape. Rapists cause rape”

Joss, Female from Connecticut

“About time something like this was shown on TV. Hopefully it will make everyone realise there cannot be any excuse for rape - EVER.”

Helzo, Female from Renfrewshire